Marketing resources

Use authoritative tools and guidance for App Store growth and promotion.

Start with first-party documentation for store assets, experiments, analytics, and endorsement rules. Advice from courses and creators can be useful, but verify claims before building a campaign around them.

App Store discovery

• Creating your App Store product page— screenshots, previews, descriptions, promotional text, and keywords.
• Product page optimization— controlled tests for icons, screenshots, and preview videos.
• App Store asset best practices— current visual guidance and downloadable templates.

Measurement

• App Store Connect Analytics Help— discovery, downloads, engagement, purchases, and subscriptions.
• Measuring app performance— an overview of Apple’s analytics and cohort tools.

Creator disclosures

• FTC: Disclosures 101 for Social Media Influencers— plain-language disclosure guidance for endorsements and material relationships.
• FTC endorsement and review resources— broader guidance for advertisers, platforms, and reviewers.