---
title: "Marketing resources"
description: "Use authoritative tools and guidance for App Store growth and promotion."
---
Start with first-party documentation for store assets, experiments, analytics, and endorsement rules. Advice from courses and creators can be useful, but verify claims before building a campaign around them.

## App Store discovery

-   [Creating your App Store product page](https://developer.apple.com/app-store/product-page/)— screenshots, previews, descriptions, promotional text, and keywords.
-   [Product page optimization](https://developer.apple.com/app-store/product-page-optimization/)— controlled tests for icons, screenshots, and preview videos.
-   [App Store asset best practices](https://developer.apple.com/app-store/asset-best-practices/)— current visual guidance and downloadable templates.

## Measurement

-   [App Store Connect Analytics Help](https://developer.apple.com/help/app-store-connect-analytics/)— discovery, downloads, engagement, purchases, and subscriptions.
-   [Measuring app performance](https://developer.apple.com/app-store-connect/analytics/)— an overview of Apple’s analytics and cohort tools.

## Creator disclosures

-   [FTC: Disclosures 101 for Social Media Influencers](https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers)— plain-language disclosure guidance for endorsements and material relationships.
-   [FTC endorsement and review resources](https://www.ftc.gov/business-guidance/advertising-marketing/endorsements-influencers-reviews)— broader guidance for advertisers, platforms, and reviewers.

:::note
Marketing and platform rules change. Recheck the official source before launching a new store experiment, paid creator campaign, or tracking setup.
:::