---
title: "How to Make a Landing Page for Your App (2026) | Superapp"
description: Build an app landing page and add the support and privacy policy URLs Apple requires. Real tools, costs, and steps for iOS apps.
image: https://www.superappp.com/lovable-uploads/bc4914af-9cbc-4b4c-a764-13dde52ee116.webp
canonical_url: https://www.superappp.com/blog/how-to-make-a-landing-page-for-your-app-2026
md_url: https://www.superappp.com/blog/how-to-make-a-landing-page-for-your-app-2026.md
---
## The short answer

A landing page for your app is a single web page that explains what the app does and sends visitors to the App Store to download it. You do not strictly need one to launch, but Apple does require two web addresses when you submit: a support URL and a privacy policy URL. A marketing URL, which is where your landing page usually goes, is optional.

> Quick answer: You can ship an iOS app without a marketing landing page, but you cannot ship without a support URL and a privacy policy URL, both required in App Store Connect. A privacy policy is mandatory for every app, even a free one with no accounts, under App Store Review [Guideline 5.1.1](https://developer.apple.com/app-store/review/guidelines/). A simple one-page landing site takes about 30 minutes to build with a tool like [Carrd](https://checkthat.ai/brands/carrd/pricing) (free, or from $9 a year), and Apple's own App Store product page works as a free fallback.

## Do you need a landing page for your app?

No, a marketing landing page is not required to publish an app. Apple gives every app a free product page on the App Store, with screenshots, a description, a preview video, and a "what's new" section, and that page alone satisfies a user who just wants to download.

A separate landing page earns its keep for three reasons. It is a place to send paid traffic, press, and social links before someone commits to the App Store. It ranks in Google for your app's name, which the App Store listing does not do well. And it gives you a home for the support and privacy pages Apple requires anyway, so one small site covers both the marketing and the compliance job.

So the honest framing is: optional for launch, useful for growth, and a convenient place to host the URLs you are required to provide regardless.

## What App Store URLs does Apple require?

Two are required and one is optional. When you fill out your app's information in App Store Connect, you enter these fields:

| URL field | Required? | What it must point to |
| --- | --- | --- |
| Support URL | Required | A live page with real contact or support info, such as an email, a form, or a help page, so users can reach you |
| Privacy policy URL | Required | A live privacy policy covering what data you collect, who else receives it, and how a user requests deletion |
| Marketing URL | Optional | The website or landing page where users learn more about the app |

The privacy policy is the one that trips people up. Under [Guideline 5.1.1](https://developer.apple.com/app-store/review/guidelines/), the policy must be linked in your App Store Connect metadata and be reachable from inside the app, and it applies even if the app is free, collects almost nothing, or has no login. Apple's own [App Store Connect help](https://www.developer.apple.com/help/app-store-connect/manage-app-information/manage-app-privacy) is the source of record for the privacy fields. Use HTTPS for all three URLs, because Apple prefers secure connections and can flag pages served over plain HTTP, per [common review guidance](https://support-url-generator.com/blog/app-store-support-url-requirements).

A practical shortcut: build one small landing site and give it a `/support` page and a `/privacy` page. Then the support URL, the privacy policy URL, and the optional marketing URL can all point at the same site.

## What should an app landing page include?

An app landing page has one job, to turn a visitor into a download, so keep it to a single screen's worth of clear sections rather than a full website. A strong page usually has:

- A benefit-driven headline that says what the app does in plain language, not a slogan.
 - One or two real screenshots or a short screen recording, so people see the actual interface.
 - App Store and, if relevant, Google Play download buttons, placed high and repeated near the bottom.
 - Three to five short feature points, each tied to a benefit rather than a spec.
 - Links to your support and privacy pages in the footer, which do double duty as the URLs Apple requires.

Resist the urge to add a blog, pricing tables, and ten sections on day one. The best mobile app landing pages, as collected on galleries like [Webflow's examples](https://webflow.com/blog/app-landing-page), lead with the screenshot and the download button and cut almost everything else.

## What tools can you use to build an app landing page?

For a single marketing page you do not need a heavy website builder. Four common routes, from simplest to most flexible:

| Tool | Best for | Starting price | Notes |
| --- | --- | --- | --- |
| Apple App Store product page | The free minimum | Free, inside App Store Connect | Screenshots, description, preview; no custom web page needed |
| [Carrd](https://checkthat.ai/brands/carrd/pricing) | A simple one-page app landing | Free tier, Pro from $9/yr | Fast, roughly 30 minutes, single page, easiest to learn |
| [Unicorn Platform](https://cognitivewp.com/unicorn-platform-review/) | Startup and SaaS pages with a blog | About $8/mo | Section blocks built for app and SaaS sites, multi-page |
| [Framer](https://dropinblog.com/vs/carrd-vs-framer/) | Design-rich, animated pages | From $15/mo | More templates and full styling control, steeper learning curve |

If you only need to satisfy Apple and point paid traffic somewhere, Carrd's free or $9-a-year tier is enough. If you expect to publish updates, a changelog, and posts, Unicorn Platform or Framer scale better. There is no need to reach for a full site builder aimed at large websites; those target a different job and cost far more.

## Where the app and its App Store listing come from

Your landing page promotes the app, but it does not build it. The app itself, and the App Store submission where you enter these URLs, come from your development tool.

If you built the app with an AI app builder, part of this is already handled for you. Superapp, for example, generates a real native iOS app in Swift from a plain-English description and publishes it to the App Store from the browser, which is the same flow where you fill in the support, privacy, and marketing URLs. As a disclosure, Superapp is our product, so weigh this accordingly and test the free tier. The honest limit worth stating: Superapp builds the native app, not the marketing landing page, so you still use a dedicated page tool like Carrd or Framer for the landing site. What it removes is the harder half, writing the Swift and getting the app through submission, so the landing page becomes a 30-minute afterthought rather than a project.

The same is true whichever way you built the app. Whether it came from Xcode, a cross-platform framework, or an AI builder, the landing page and the required URLs are a separate, small step you do around submission.

## How to make a landing page for your app, step by step

1. Pick a tool and a domain. Carrd for a single page, Unicorn Platform or Framer if you want a blog. Point a short domain at it, such as yourapp.com.
 2. Write the page. Headline, one screenshot or clip, three to five benefits, and a clear App Store download button. Keep it to one screen where you can.
 3. Add a support page and a privacy policy page. The support page needs a real contact method. The privacy policy must state what you collect, who else sees it, and how users delete their data, per Guideline 5.1.1. A reputable policy generator is fine as a starting point if you then edit it to match your actual data use.
 4. Publish over HTTPS. Confirm every page loads on a secure connection.
 5. Enter the URLs in App Store Connect. Set the support URL and privacy policy URL (both required) and the marketing URL (optional) in your app's information, then make sure the privacy policy is also linked inside the app.
 6. Submit, then keep the URLs live. Apple checks these at review and expects them to keep working after launch, so do not let the domain lapse.

## How much does an app landing page cost?

At the low end, nothing beyond your domain. Apple's App Store product page is free, and Carrd has a free tier, so the true floor is roughly the $10 to $15 a year a domain costs, on top of the $99-a-year Apple Developer Program membership you already need to publish.

A typical indie setup runs about $9 to $20 a year for Carrd, or around $96 a year for Unicorn Platform, or about $180 a year and up for Framer if you want the design control. None of these approach the cost of the app itself, which is the point: the landing page is the cheap, fast part, and it should stay that way.

## Frequently asked questions

**Do you need a landing page to publish an app?**
No. A marketing landing page is optional. Apple provides a free App Store product page for every app, and that is enough to launch. You do, however, need a working support URL and privacy policy URL, which a small landing site is a convenient place to host.

**What URLs are required to submit an app to the App Store?**
Two are required in App Store Connect: a support URL that leads to real contact or help information, and a privacy policy URL. The marketing URL, where a landing page usually goes, is optional.

**Is a privacy policy URL required for the App Store?**
Yes. Under App Store Review Guideline 5.1.1, every app must have a privacy policy linked in its App Store Connect metadata and accessible inside the app, even free apps and simple utilities with no accounts. The policy must explain what you collect, who else receives it, and how users request deletion.

**What is the difference between a support URL and a marketing URL?**
The support URL is required and must give users a way to reach you, such as an email, form, or help page. The marketing URL is optional and points to your app's website or landing page. They can point to different pages on the same site.

**What is the cheapest way to make an app landing page?**
Use Apple's free App Store product page as the minimum, or build a one-page site on Carrd's free tier or its $9-a-year plan. The main unavoidable cost is a domain, roughly $10 to $15 a year.

**Can I use my App Store page instead of a landing page?**
Yes, for many apps the App Store product page is enough, since it already has screenshots, a description, and a preview. A separate landing page mainly helps if you run ads, want to rank in Google for the app's name, or need a home for your support and privacy pages.

**Does an AI app builder create the landing page too?**
Usually not. Tools like Superapp build the native app and handle App Store submission, but the marketing landing page is a separate step you make with a page tool such as Carrd, Unicorn Platform, or Framer. Check each tool, since a few bundle a basic web page.

## References

- Apple, App Store Review Guidelines (5.1.1, Privacy): [https://developer.apple.com/app-store/review/guidelines/](https://developer.apple.com/app-store/review/guidelines/)
 - Apple, App Store Connect Help, Manage app privacy: [https://www.developer.apple.com/help/app-store-connect/manage-app-information/manage-app-privacy](https://www.developer.apple.com/help/app-store-connect/manage-app-information/manage-app-privacy)
 - Support and marketing URL guidelines: [https://ptkd.com/app-store/app-store-connect-support-marketing-url-guidelines](https://ptkd.com/app-store/app-store-connect-support-marketing-url-guidelines)
 - App Store support URL requirements: [https://support-url-generator.com/blog/app-store-support-url-requirements](https://support-url-generator.com/blog/app-store-support-url-requirements)
 - Carrd pricing: [https://checkthat.ai/brands/carrd/pricing](https://checkthat.ai/brands/carrd/pricing)
 - Unicorn Platform review: [https://cognitivewp.com/unicorn-platform-review/](https://cognitivewp.com/unicorn-platform-review/)
 - Carrd vs Framer comparison: [https://dropinblog.com/vs/carrd-vs-framer/](https://dropinblog.com/vs/carrd-vs-framer/)
 - App landing page examples (Webflow): [https://webflow.com/blog/app-landing-page](https://webflow.com/blog/app-landing-page)

Related reading: [App Store publishing](https://www.superappp.com/app-store-publishing), [turn a website into an iOS app](https://www.superappp.com/website-to-ios-app), and [how to avoid App Store rejection](https://www.superappp.com/blog/app-store-rejection-reasons).

## Keep reading

[How Much Does It Cost to Turn a Website Into an App? (2026)

Aug 18, 2026](https://www.superappp.com/blog/how-much-does-it-cost-to-turn-a-website-into-an-app) [12 Easiest No-Code iPhone App Builders (2026)

Aug 18, 2026](https://www.superappp.com/blog/12-easiest-no-code-iphone-app-builders-2026) [Best iOS App Development Software and Tools (2026)

Aug 17, 2026](https://www.superappp.com/blog/best-ios-app-development-software-and-tools-2026)

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